Dallas, TX, Dec. 6 –  Already present in over 60 countries with a network of over 200 distributors, ShockWatch Inc. has expanded its European presence with the opening of its first international office, ShockWatch Europe BV. Long-time cold chain expert Peter van Buren has been appointed as General Manager & Director of Sales.

Peter brings extensive market experience having served for 21 years with Blanken Controls and IntroTech, most recently as General Manager.  Peter is a well-known speaker and conference contributor at Cold Chain events world-wide.

“The formation of ShockWatch Europe BV further demonstrates ShockWatch’s commitment and investment in the marketplace,” said Marcus Smith, ShockWatch Vice President of International Sales. “Peter’s efforts with ShockWatch Europe BV will give greater support to our customers and drive our business expansion in Europe, the Middle East and Africa.”

Based in The Netherlands, van Buren will focus primarily on temperature related solutions for the pharmaceutical, food and beverage and industrial markets.

ShockWatch’s expanded line of temperature products include best-in-class temperature indicators ColdMark² and WarmMark²; the TempMark^® 8 electronic temperature indicator and TrekView^® line of wireless temperature recorders.