An Insider’s Look into the Launch of SpotSee
The Vision Behind the Name
SpotSee replaces the umbrella company name MRI Companies to a more meaningful, branded company name that better explains what we do. The MRI Companies used to consist of three companies: ShockWatch, DataSpan and a forklift monitoring company. Over the last decade, we have divested (sold) the DataSpan and forklift monitoring businesses and acquired WarmMark, ColdMark, ShockLog and Diffrenet brands, re-investing our resources to help our customers Spot damage in their operations and See it in real time.
Through the acquisitions of new brands and services such as WarmMark, ColdMark and Diffrenet, we came to the conclusion that an umbrella name of ShockWatch does not fully capture all that we do. Our mission is to connect our products and services…from indicators to devices, and we needed a name that reflects that.
We engaged team members from accounting to human resources in the process of renaming the established 40-year-old business. The team filled whiteboards, notebooks and emails with names that could represent the new direction. In the end, SpotSee won out. The new name perfectly embodied the vision of the company.
A Connected Future
SpotSee merges market-leading devices that sense shock, vibration, tilt, temperature and humidity with a unique communications technology and world-class analytics, alerting customers of potential damage in their operation or logistics network. Within the SpotSee Cloud, customers can utilize histograms, maps, directional impact analysis and time studies of incidents involving their assets or packages to pinpoint where and when damage may have occurred.
“Our push to incorporate the IoT was simply the act of aligning our customers’ connected expectations with our great measurement and monitoring tools. The transformation helps customers make better decisions with higher probabilities of success through their data and experience over time. At the end of the day, our mission is to give unbiased, virtual eyes to operations, maintenance, quality, logistics and supply chain managers around the globe,” said Tony Fonk, CEO, SpotSee.
View all the SpotSee product portfolio.